video contest
How to Run Video Contests on Social Media
Video continues to rule the internet, making it one of the most popular ways people of all ages are consuming content, especially on social media.… Read More »How to Run Video Contests on Social Media
When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Some of the most successful marketing campaigns motivate with emotion, and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions… Read More »When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Brand Marketing to Minds & Hearts with the Science of Emotion
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Read More »Brand Marketing to Minds & Hearts with the Science of Emotion
5 Email Marketing Trends to Keep an Eye on in 2018
Email marketing is one of the most influential tools you can use for your business. Customizable and inexpensive, email marketing can bring high ROI for your brand. However, the average person gets 111 emails a day, 50% of which are spam! (Carleton University study)Read More »5 Email Marketing Trends to Keep an Eye on in 2018
How to Promote Valentine’s Day to People Who Hate Valentine’s Day
As popular as it may be, Valentine’s Day isn’t for everyone. According to the National Retail Federation, estimated spending in 2017 decreased about 10% from 2016.
Read More »How to Promote Valentine’s Day to People Who Hate Valentine’s Day