Does your Facebook marketing strategy change during the holidays? Perhaps you entice shoppers with gift guides or build Black Friday excitement on social media. But, how does this differ from...
Examples, Tips
5 Tips to Boost Your Email Opt-In Rates
“Thanks, I’m just browsing.” This phrase has been uttered by many in-store shoppers. The same thing happens on your website: a Marketo study estimates that 96% of your website visitors...
Editor's Choice, Examples, Facebook, Ideas
An Intro to Facebook Giveaways & Contests That Create Goodwill
The month of November is chock-full of gratitude-inducing moments. From recognizing our vets on Veterans Day to celebrating 30-days of gratitude, marketers who embrace these moments increase engagement while building...
How To's, Instagram, Tips
5 Black Friday Instagram Comment Giveaway Mistakes (& How to Avoid a Dud)
Can you afford to run a contest that doesn’t get results? Black Friday is the prime time for marketers to pull out all the stops, so competition is stiff. Plus, you have...
Examples, Ideas
How to Reach Parents With Halloween Inspired Giveaways
Halloween is such a fun time for families, especially kids. Parents usually begin looking for Halloween costumes, decor, and treats in the early Fall to prepare for October 31st. Take...
Examples, Ideas, Instagram
5 Tips to Get More Engagement on Instagram This Fall
Instagram has one of the highest engagement rates of all social platforms, making it useful for all types of brands, from SaaS to ecommerce. Unfortunately, due to constant changes and...