User-generated content (UGC) is kind of the holy grail of marketing. It's powerful, hard to find, and even harder to encourage. But is it still useful in an ultra-digital era...
Facebook, Ideas, Instagram, Tips
31 Prize Ideas for Your Instant Win Campaign or Giveaway
The best prizes for your instant win or giveaway campaigns are ones that interest your audience. Of course, you also need affordable options. Plus, if you give something away that...
How To's, Tips
How to Power Video Contests That Work for Your Brand
If you spend any time on social media, you've likely noticed the makeup brush video challenge. This TikTok trend showcases people changing from no makeup to fully dressed using a...
Facebook, Ideas, Instagram
35+ Prize Ideas to Supercharge Your 2020 Summer Contest
Everyone loves getting something for free. In fact, many consumers are willing to interact with brands for the chance to win something for nothing -- from simple giveaways like hats...
Ideas, Tips
10 Digital Marketing Ideas to Bridge the Gap Until Your Business Reopens
Is your message getting lost online? Maintaining brand visibility during an extended shutdown isn't easy. Your audience wants to hear from you, even if they're not ready to buy your...
Examples, How To's, Tips
How to Build a Successful Contest Promotional Plan
Are you concerned about creating a contest to promote your business? It's a common worry for business owners, especially small business owners who don't have time to invest in strategies...