The history of marketing can be traced back as far as the 1450s when the first movable type allowed people to print marketing materials like labels and brochures.
Other historians set the birth of marketing in 1902 when Edward David Jones taught the very first marketing course at the University of Michigan.Read More »Overcoming Marketing Fatigue: How Neuroscience Can Help You Build Contests That Get Results
You have a Facebook page for your business, but have you ever considered also creating a group? Even with recent changes to the Facebook algorithm, Facebook groups are still very relevant.
Businesses and brands have reported massive engagement in Facebook groups that are exclusive to their customers.Read More »Should You Have a Private Facebook Group for Your Customers?
Fostering and encouraging customer loyalty is critical for every business because it drives repeat purchases and helps you turn customers into brand ambassadors. Boosting customer loyalty is never more critical than in the fall, as we go into the holiday season. Consumers are shopping no matter what—and you want to make sure they buy with you, not your competitors.Read More »5 Ways for Retailers to Boost Customer Loyalty This Fall
Every year, experts and publishers have roundups of their opinions for what’s next in social media. Some of these come true, like live video, while others flop in a way no one expected (like Vine’s demise). As we near the end of 2017, we’re reviewing the most predicted trends over the past 10 months from industry experts and whether or not they “came true.”