Some of the most successful marketing campaigns motivate with emotion, and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved...
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Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Keep Reading
Email marketing is one of the most influential tools you can use for your business. Customizable and inexpensive, email marketing can bring high ROI for your brand. However, the average person gets 111 emails a day, 50% of which are spam! (Carleton University study)Keep Reading
As popular as it may be, Valentine’s Day isn’t for everyone. According to the National Retail Federation, estimated spending in 2017 decreased about 10% from 2016.
Most businesses spend each new year’s beginning developing a plan for the coming months. This program serves as a high-level guide to help you reach significant milestones for your business. Without it, goals are worth nothing more than the digital screens on which they’re displayed.Keep Reading
Sometimes little details make all the difference in the world. When setting up your campaigns, it’s easy to get caught up in the fun of customizing the look and feel, drafting copy, and more. Keep your eyes open for these details.Keep Reading