2021

Celebrate Small Business: Holiday Marketing Strategies for Q4

by Jessica Elliott

Capturing the attention of holiday shoppers is challenging for small businesses lacking the online exposure of more prominent brands. Consumers want to patronize small companies,… Read More »

How Beauty Brands Can Reach More Holiday Shoppers

by Jessica Elliott

One of the best ways to reach more customers, increase their engagement, and foster loyalty, is to empower customers with ways of finding the best… Read More »

9 Halloween Contest Ideas for Social Media [& Examples]

by Jessica Elliott

Discover 9 Halloween contest ideas & social media captions to create engaging posts for Facebook, Instagram, or anywhere your audience is online.

8 Halloween Giveaway Ideas for 2021 & Tips for Success

by Danielle Antosz

Consumers love Halloween. Though the average spender spent slightly less in 2020 (likely due to the pandemic) U.S. consumers still spend more than $8 billion annually on… Read More »

Instagram Trends to Know for Holiday 2021

by Danielle Antosz

The fourth quarter of 2021 is just weeks away, which means it is time to start planning your holiday Instagram marketing strategy. According to eMarketer, consumers… Read More »

5 Back to School Marketing Ideas & Trends for 2021

by Jessica Elliott

After a rocky 2020, parents and students are ready to get back to school, which means an increase in back-to-school spending. However, eMarketer notes that the “majority… Read More »