Contests and sweepstakes on social media are excellent ways to increase online engagement, grow email lists, and reach more people, often with just the costs of monitoring the contest and prizes.Keep Reading
Many small businesses struggle to attract Facebook fans and likes.
On Black Friday, REI paid employees not to come to work. Instead, they were supposed to go hiking or backpacking or scale a mountain with their new food baby (thanks mashed potatoes!).
This campaign — titled and tagged #optoutside — started a revolution. Against the norm of consumerism and commercialism, REI closed their doors for the year’s most popular shopping day and encouraged not only their staff but everyone to explore the outdoors.
#Optoutside, now in its third year, is one of the most successful photo campaigns to dawn social media.Keep Reading
While the December holiday season will soon be behind us, there are plenty of lesser-known holidays worth recognizing in January. Spice up your January marketing efforts. Use any of these celebrations, hashtags, and campaign ideas if it’s relevant to your brand or product.Keep Reading
Paid advertising plays an integral role in every inbound marketing strategy as a way to attract the 71 percent of consumers who start their search for new products or services...
The holiday season is in full swing by December, but Christmas and New Year’s Eve aren’t the only holidays to include in monthly marketing efforts. Here’s a monthly and weekly breakdown of the holidays happening this month.Keep Reading