Paid advertising plays an integral role in every inbound marketing strategy as a way to attract the 71 percent of consumers who start their search for new products or services...
The holiday season is in full swing by December, but Christmas and New Year’s Eve aren’t the only holidays to include in monthly marketing efforts. Here’s a monthly and weekly breakdown of the holidays happening this month.Keep Reading
Fostering and encouraging customer loyalty is critical for every business because it drives repeat purchases and helps you turn customers into brand ambassadors. Boosting customer loyalty is never more critical than in the fall, as we go into the holiday season. Consumers are shopping no matter what—and you want to make sure they buy with you, not your competitors.Keep Reading
The cost of acquiring new customers can be one of your most daunting challenges. How much do I need to spend? How often do I need to spend? What’s reasonable? The questions go on and on.
Competing with Big Box stores and large retailers is a daunting task for a local small business. At no time does it seem harder than the weekend after Thanksgiving. Shoppers are bombarded by the big guys with “Door Busters” and many significant discounts for Black Friday. In fact, it’s become a tradition for some families.Keep Reading
The weather is turning cooler, and store shelves are stocked with anything and everything pumpkin spice flavored. It may feel like summer just wrapped up, but the holiday season is upon us.Keep Reading