Erik Larson
How to Develop Great Contest Personas
Creating a persona can help you better understand customers. You’ll know who you’re targeting with your promotions and can design exciting contests that appeal to the right audiences.
Developing a profile of your typical promotion participant will take a little research and digging, but it’s worth it.
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How Can You Stand Out With an Instagram Contest?
Instagram continues to be a social media powerhouse, especially since Facebook acquired them a few years ago. Because you can now use the Facebook Ads platform to run Instagram ads, more and more companies are jumping onto the platform to grow engagement and conversions through this visual platform.
3 Halloween Monster Guides to Social Media Contests
Gather round, gather round! Meet 3 mystical, magical, and spoOOooOOooky monsters chock-full of All Hallow’s Eve wisdom that you can use on your next social media contest—or… Read More »3 Halloween Monster Guides to Social Media Contests
How to Plan a Daring Social Media Strategy
Four years after launching its YouTube campaign video titled “Our Blades Are ‘Fricking’ Great,” Dollar Shave Club was acquired by Unilever for $1 billion.
Within the first 48 hours of its upload in March 2012, around 12,000 people signed up for Dollar Shave Club’s service. By the summer of 2013, that number was up to 330,000.
3 Helpful Resources for New Social Media Contests
We could only provide ideas for your next contest, but in today’s blog post, we’re offering a few great resources to help you craft and curate your own contest ideas.Read More »3 Helpful Resources for New Social Media Contests