Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.
However, coupons don’t have to weaken a company’s brand or make them look desperate.Read More »How to Use Online Coupons Without Cheapening Your Brand
Attracting new customers can cost 5x more than keeping existing customers, as estimated by differing industry studies.
That number varies depending on which study and industry you examine, and yet, no matter how you slice it, acquiring new customers is dramatically more expensive than keeping ones you already have.
Thus, it’s a lot less expensive to get people that already like you and like your products to do business with you again.Read More »Practical Ways to Reduce Customer Acquisition Costs
Most businesses spend each new year’s beginning developing a plan for the coming months. This program serves as a high-level guide to help you reach significant milestones for your business. Without it, goals are worth nothing more than the digital screens on which they’re displayed.Read More »2018 Holiday Marketing Guide: How to Prepare & Promote
The holiday shopping season is big business for online retailers. In fact, Statista reports holiday ecommerce sales in 2016 topped out at more than 80 billion dollars. That is enough to pay the salary of every high school teacher in the US for two years.
On November 27th, 2017 (Cyber Monday) alone, online shoppers spent 3.364 billion dollars, up 700,000 million from 2016.
Read More »How to Turn Holiday Shoppers into Repeat Customers
February’s heart-studded holiday might be the month’s main focus, but there are plenty of other days worth recognizing.Read More »A Comprehensive February 2018 Holiday & Hashtag Guide
Contests and sweepstakes on social media are excellent ways to increase online engagement, grow email lists, and reach more people, often with just the costs of monitoring the contest and prizes.Read More »5 Creative Social Media Contest Ideas You Can Steal