Why should you run a social media contest? Why invest hundreds (or even thousands) of dollars in manpower, campaign tools, and prizes if you’re not making money directly from your contestants? Is that really such a smart marketing move?Read More »5 Ways a Smart Contest Can Boost Your Marketing
On Black Friday, REI paid employees not to come to work. Instead, they were supposed to go hiking or backpacking or scale a mountain with their new food baby (thanks mashed potatoes!).
This campaign — titled and tagged #optoutside — started a revolution. Against the norm of consumerism and commercialism, REI closed their doors for the year’s most popular shopping day and encouraged not only their staff but everyone to explore the outdoors.
#Optoutside, now in its third year, is one of the most successful photo campaigns to dawn social media.Read More »10 Practical Contest Ideas for Travel Lovers
You’ve seen it before: the overenthusiastic business spamming your favorite Facebook group with sloppy ads. You’re not that blowhard with a digital megaphone, so don’t… Read More »5 Mindful Marketing Tips for Facebook Groups
Are you already hosting Facebook contests to help strengthen your brand presence and following on social media? Yes? Good. Here’s the bigger question: are you making… Read More »5 Tested Branding Tips for Facebook Contests
While the December holiday season will soon be behind us, there are plenty of lesser-known holidays worth recognizing in January. Spice up your January marketing efforts. Use any of these celebrations, hashtags, and campaign ideas if it’s relevant to your brand or product.Read More »A Comprehensive January 2018 Holiday & Hashtag Guide
Paid advertising plays an integral role in every inbound marketing strategy as a way to attract the 71 percent of consumers who start their search… Read More »5 Ways to Boost Your Paid Marketing in 2018