Category: Do’s and Do Not’s

How to Create a Giveaway or Sweepstakes
Do's and Do Not's, Facebook, How To's

10 Easy Steps to Create a Killer Giveaway or Sweepstakes

Hotel & Travel Contest Ideas
Do's and Do Not's, Examples, How To's, Ideas

10 Practical Contest Ideas for Travel Lovers

On Black Friday, REI paid employees not to come to work. Instead, they were supposed to go hiking or backpacking or scale a mountain with their new food baby (thanks mashed potatoes!).

This campaign — titled and tagged #optoutside — started a revolution. Against the norm of consumerism and commercialism, REI closed their doors for the year’s most popular shopping day and encouraged not only their staff but everyone to explore the outdoors.

#Optoutside, now in its third year, is one of the most successful photo campaigns to dawn social media.Keep Reading

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how to plan online contests and sweepstakes for 2018
Do's and Do Not's, How To's

Ignore Tired Holiday Marketing Campaigns & Plan For 2018 Instead

You know it well: now is the time of year where blogs and publishers will start rolling out the same tired advice and techniques that have been in holiday marketing articles for years. The holiday season is huge for most retailers, but creating a plan a month or so before doesn’t set you up for success. Instead of scrambling to create a clever holiday marketing campaign, your energy may be more effective if it went into being better prepared for 2018.

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