To a photography business, there are few things as impactful as romance.
When you consider it, family, love, and relationships drive the photography industry. Engagement shots, wedding photos, and family portraits make up a large part of most photographer’s revenue. Without Cupid’s arrow, photographers would be shooting a lot less.
Read More »How to Grow Your Photography Business with a Valentine’s Day Promotion
Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.
However, coupons don’t have to weaken a company’s brand or make them look desperate.Read More »How to Use Online Coupons Without Cheapening Your Brand
Sometimes little details make all the difference in the world. When setting up your campaigns, it’s easy to get caught up in the fun of customizing the look and feel, drafting copy, and more. Keep your eyes open for these details.Read More »5 Campaigns That Almost Got It Right
You found it; the software for running campaigns to your heart’s desire. The best option for that Sweepstakes you’ve been dreaming of doing, or that Personality Quiz you’ve been working on, or that themed Video Contest you’ve had in mind. Woobox! (Woo!)
Now what? Read More »Working with Woobox: A Beginner’s Guide
On Black Friday, REI paid employees not to come to work. Instead, they were supposed to go hiking or backpacking or scale a mountain with their new food baby (thanks mashed potatoes!).
This campaign — titled and tagged #optoutside — started a revolution. Against the norm of consumerism and commercialism, REI closed their doors for the year’s most popular shopping day and encouraged not only their staff but everyone to explore the outdoors.
#Optoutside, now in its third year, is one of the most successful photo campaigns to dawn social media.Read More »10 Practical Contest Ideas for Travel Lovers