social media marketing
How to Develop Great Contest Personas
Creating a persona can help you better understand customers. You’ll know who you’re targeting with your promotions and can design exciting contests that appeal to the right audiences.
Developing a profile of your typical promotion participant will take a little research and digging, but it’s worth it.
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How to Plan a Daring Social Media Strategy
Four years after launching its YouTube campaign video titled “Our Blades Are ‘Fricking’ Great,” Dollar Shave Club was acquired by Unilever for $1 billion.
Within the first 48 hours of its upload in March 2012, around 12,000 people signed up for Dollar Shave Club’s service. By the summer of 2013, that number was up to 330,000.