Some of the most successful marketing campaigns motivate with emotion, and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved...
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Keep Reading
Summer is in full swing! Don't let the heat get you in a bit of a slump when coming up with fresh cool campaign ideas. Need inspiration? At Woobox, we're...
Snapchat has 166 million daily users with consistent growth. It also is one of the leading apps for teens and millennials. But if that's not your market, don't let it...
Polls, Quizzes, and Photo Contests are definitely engaging for your fans. And yes, in a Photo Contest you can have users vote or have a panel of judges select a...
