User-generated content is any type of content -- including images, text, videos, reviews, and social media posts -- created by real people rather than brands. And it is incredibly powerful...
Tag: quizzes
Do's and Do Not's, Facebook, Tips
When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Some of the most successful marketing campaigns motivate with emotion, and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved...
Examples, Facebook, How To's
Brand Marketing to Minds & Hearts with the Science of Emotion
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Keep Reading
Examples, Ideas, Tips
15 Quick and Easy Summer Contest Ideas
Summer is in full swing! Don't let the heat get you in a bit of a slump when coming up with fresh cool campaign ideas. Need inspiration? At Woobox, we're...
Do's and Do Not's, Examples, How To's, Tips
Integrating Woobox Campaigns with Snapchat
Snapchat has 166 million daily users with consistent growth. It also is one of the leading apps for teens and millennials. But if that's not your market, don't let it...
How To's, Tips
Woobox Remixed: Randomly Selecting a Winner
Polls, Quizzes, and Photo Contests are definitely engaging for your fans. And yes, in a Photo Contest you can have users vote or have a panel of judges select a...