quizzes
When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Some of the most successful marketing campaigns motivate with emotion, and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions… Read More »When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Brand Marketing to Minds & Hearts with the Science of Emotion
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Read More »Brand Marketing to Minds & Hearts with the Science of Emotion
15 Quick and Easy Summer Contest Ideas
Summer is in full swing! Don’t let the heat get you in a bit of a slump when coming up with fresh cool campaign ideas.… Read More »15 Quick and Easy Summer Contest Ideas
Integrating Woobox Campaigns with Snapchat
Snapchat has 166 million daily users with consistent growth. It also is one of the leading apps for teens and millennials. But if that’s not… Read More »Integrating Woobox Campaigns with Snapchat