Some of the most successful marketing campaigns motivate with emotion, and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved...
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Keep Reading
Black Friday is almost here, but you can still plan and launch effective sweepstakes as part of your holiday promotions. Retail brands can use this as an opportunity to win over new customers with a fun, exciting sweepstakes that appeal to the right persona/customer.Keep Reading