marketing advice

back to school marketing campaign ideas strategy smb

Back-To-School Marketing Campaigns & Strategies For Small Businesses

by Danielle Antosz

Around the country, parents, students, and teachers are looking forward to getting back to in-person classes. This means brands have a huge opportunity to increase… Read More »

How to Create Marketing That Maps to The Customer Journey (w/ Examples)

by Jessica Elliott

Have you recently mapped out your customer journey? If so, then you’re in good company. Gartner reports, “82% of organizations have created a customer journey map.”… Read More »

6 Tips for Adding LinkedIn to Your Giveaway Marketing Mix [+ Examples]

by Jessica Elliott

Does your giveaway marketing mix include LinkedIn? Although LinkedIn features 630+ million users, only an estimated 1% post content weekly. This gap indicates an opportunity for brands… Read More »

8 Professional Tips to Create a Successful Giveaway

by Jessica Elliott

If you’re not sure how to create a giveaway or how a sweepstake benefits your brand, then you’re not alone. Only 55% of companies have a digital… Read More »