For years, brands have leveraged the popularity of celebrity figures, such as athletes and actors, to advertise their products. The rise of social media platforms like Instagram and Snapchat have...
YouTube started off (briefly) as a dating site, but over the past 13 years, it has transformed to a powerful video hosting platform with 1.57 billion users, an incredibly engaged community, and...
Have you started your holiday marketing campaigns yet? While you might think “I still have plenty of time, Halloween isn't even here.” holiday shopping has already started. A survey conducted by RetailMeNot...
Halloween is the most visually imaginative holiday of the year, and Pinterest is one of the most visual social media platforms out there. Pairing your brand’s awesome images with the...
February’s heart-studded holiday might be the month’s main focus, but there are plenty of other days worth recognizing.Keep Reading
On Black Friday, REI paid employees not to come to work. Instead, they were supposed to go hiking or backpacking or scale a mountain with their new food baby (thanks mashed potatoes!).
This campaign — titled and tagged #optoutside — started a revolution. Against the norm of consumerism and commercialism, REI closed their doors for the year’s most popular shopping day and encouraged not only their staff but everyone to explore the outdoors.
#Optoutside, now in its third year, is one of the most successful photo campaigns to dawn social media.Keep Reading