The holiday shopping season is big business for online retailers. In fact, Statista reports holiday ecommerce sales in 2016 topped out at more than 80 billion dollars. That is enough to pay the salary of every high school teacher in the US for two years.
On November 27th, 2017 (Cyber Monday) alone, online shoppers spent 3.364 billion dollars, up 700,000 million from 2016.
Why should you run a social media contest? Why invest hundreds (or even thousands) of dollars in manpower, campaign tools, and prizes if you’re not making money directly from your contestants? Is that really such a smart marketing move?Read More »5 Ways a Smart Contest Can Boost Your Marketing