A giveaway can often fall apart if it isn’t planned out properly. The last thing you want is to put together a campaign only for a handful of people to participate. It doesn’t create any additional brand awareness or grow your email list significantly.Read More »5 Even-handed Ways to Grow Your Email List with a Giveaway
Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.
However, coupons don’t have to weaken a company’s brand or make them look desperate.Read More »How to Use Online Coupons Without Cheapening Your Brand
The holiday shopping season is big business for online retailers. In fact, Statista reports holiday ecommerce sales in 2016 topped out at more than 80 billion dollars. That is enough to pay the salary of every high school teacher in the US for two years.
On November 27th, 2017 (Cyber Monday) alone, online shoppers spent 3.364 billion dollars, up 700,000 million from 2016.