Coupons
The Power of Coupons: How to Build a Thriving e-Commerce Store
More people shop online today than ever before. A study by Big Commerce shows that 96% of people in the United States shop online. In fact, most… Read More »The Power of Coupons: How to Build a Thriving e-Commerce Store
Launch These 5 Attention-Grabbing Holiday Campaign Ideas Before It’s Too Late
Have you started your holiday marketing campaigns yet? While you might think “I still have plenty of time, Halloween isn’t even here.” holiday shopping has… Read More »Launch These 5 Attention-Grabbing Holiday Campaign Ideas Before It’s Too Late
Why the Free T-Shirt?
Why do sports fans scramble over free T-shirts thrown at sporting events? How can a business give away free pens and increase their bottom line?… Read More »Why the Free T-Shirt?
When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Some of the most successful marketing campaigns motivate with emotion, and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions… Read More »When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Brand Marketing to Minds & Hearts with the Science of Emotion
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Read More »Brand Marketing to Minds & Hearts with the Science of Emotion