Many small businesses struggle to attract Facebook fans and likes.
Even if you’ve built up a loyal following on Facebook, users often miss your content. Recent studies show posts can be seen by as little as 2% of your fans.Read More »7 Ideas to Grow Your Business with Facebook Groups
On Black Friday, REI paid employees not to come to work. Instead, they were supposed to go hiking or backpacking or scale a mountain with their new food baby (thanks mashed potatoes!).
This campaign — titled and tagged #optoutside — started a revolution. Against the norm of consumerism and commercialism, REI closed their doors for the year’s most popular shopping day and encouraged not only their staff but everyone to explore the outdoors.
#Optoutside, now in its third year, is one of the most successful photo campaigns to dawn social media.Read More »10 Practical Contest Ideas for Travel Lovers
While the December holiday season will soon be behind us, there are plenty of lesser-known holidays worth recognizing in January. Spice up your January marketing efforts. Use any of these celebrations, hashtags, and campaign ideas if it’s relevant to your brand or product.Read More »A Comprehensive January 2018 Holiday & Hashtag Guide
The holiday season is in full swing by December, but Christmas and New Year’s Eve aren’t the only holidays to include in monthly marketing efforts. Here’s a monthly and weekly breakdown of the holidays happening this month.Read More »A Simple December 2017 Holiday Contest Guide
Fostering and encouraging customer loyalty is critical for every business because it drives repeat purchases and helps you turn customers into brand ambassadors. Boosting customer loyalty is never more critical than in the fall, as we go into the holiday season. Consumers are shopping no matter what—and you want to make sure they buy with you, not your competitors.Read More »5 Ways for Retailers to Boost Customer Loyalty This Fall