Every year, experts and publishers have roundups of their opinions for what’s next in social media. Some of these come true, like live video, while others flop in a way no one expected (like Vine’s demise). As we near the end of 2017, we’re reviewing the most predicted trends over the past 10 months from industry experts and whether or not they “came true.”
Creating a persona can help you better understand customers. You’ll know who you’re targeting with your promotions and can design exciting contests that appeal to the right audiences.
Developing a profile of your typical promotion participant will take a little research and digging, but it’s worth it.
Read More »How to Develop Great Contest Personas
Instagram continues to be a social media powerhouse, especially since Facebook acquired them a few years ago. Because you can now use the Facebook Ads platform to run Instagram ads, more and more companies are jumping onto the platform to grow engagement and conversions through this visual platform.