For most eCommerce stores, November and December are a blur of launches, sales, and promotions. Once the shopping season ends, you’ll likely see a significant dip in sales.
We’ve talked about how to turn holiday shoppers into repeat customers, but when sales and follow-ups are done, what’s an eCommerce owner to do?Read More »4 Valentine’s Day Promotions to Drive Sales to Your eCommerce Store
Roses are red, violets are blue, we have some Valentine’s Day ideas if you’re wondering what to do!
I know it feels like just yesterday you were decorating your house and wrapping presents, but guess what folks, it’s already January! This means February is well on its way and that Valentine’s Day is coming in hot… or cold, depending on where you live!Read More »How To Woo Customers Through Marketing This Valentine’s Day
Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.
However, coupons don’t have to weaken a company’s brand or make them look desperate.Read More »How to Use Online Coupons Without Cheapening Your Brand
Attracting new customers can cost 5x more than keeping existing customers, as estimated by differing industry studies.
That number varies depending on which study and industry you examine, and yet, no matter how you slice it, acquiring new customers is dramatically more expensive than keeping ones you already have.
Thus, it’s a lot less expensive to get people that already like you and like your products to do business with you again.Read More »Practical Ways to Reduce Customer Acquisition Costs
Most businesses spend each new year’s beginning developing a plan for the coming months. This program serves as a high-level guide to help you reach significant milestones for your business. Without it, goals are worth nothing more than the digital screens on which they’re displayed.Read More »2018 Holiday Marketing Guide: How to Prepare & Promote
Sometimes little details make all the difference in the world. When setting up your campaigns, it’s easy to get caught up in the fun of customizing the look and feel, drafting copy, and more. Keep your eyes open for these details.Read More »5 Campaigns That Almost Got It Right