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BLOG & NEWS

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Trigger Facebook Promoted Posts to Target Audiences Automatically!

February 24, 2014

Set a budget, establish parameters, and let Woobox do the rest!
Our new Ad Trigger system allows you to automatically promote your content to your fans and custom audiences for ultimate ease and increased engagement. Instead of manually promoting all of your posts to your fans, for example, you can set an Ad Trigger that will automatically promote your posts based on the budget, duration, content and audience that you define. You can easily check on the performance of each Trigger and modify or cancel the Triggers that are under-performing, fine-tune Triggers when parameters change, or increase the budgets on the Triggers that are performing above expectations. Remember, each post that is triggered leads to more eyes and more clicks on …

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Get Hyper-Targeted with Woobox Custom Audiences

February 19, 2014

The third installment of our Ad Tools for Facebook series is all about creating Custom Audiences to take your targeting to a whole new level.  Our Custom Audience tool allows page admins to manually build specific custom audiences based on information you have gathered, like emails, Facebook User IDs and phone numbers.  Below are two powerful examples of how you can use this data to craft highly targeted messages to your Custom Audiences.
Example #1: Remarket your product or service to fans who have participated in your offer or promotion

You’ve just run a successful promotion (contest, sweepstakes, et al.) with a prize package including some of your top selling items. It is pretty safe to assume that people entered your contest because …

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Target Promoted Posts to Web Visitors with Website Remarketing

February 18, 2014

As part of our on-going series introducing you to our new suite of ad tools, Woobox is proud to provide an effective way to reach a highly relevant audience on Facebook: your website visitors! A Website Custom Audience (WCA) allows you to create a Facebook Ad for your posts or offers that is targeted at Facebook users who have visited your website.
The concept is called Remarketing, and the idea behind it is that users who have visited your website have indicated that they are already interested in your product or services, and they are more likely to buy from you in the future if they see an offer from you on Facebook. Makes sense, right? At the very least, they are interested in what you have to say …

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Create and Save Target Audiences For Facebook Ads With Our Audience Management Tool

February 17, 2014

Imagine being able to create target audiences and promote your content to a very niche, highly relevant, vetted group of potential customers. Now stop imagining it, because Woobox has built an Audience Management tool that allows you to do just that! Create and save multiple target audiences to use for either broad or general targeting again and again.
We outlined some of the benefits in our blog post announcing our 4 exciting new ad tools, and you can read about more benefits of our Audience Management tool on our website. Today we will focus on how to set up target Audiences with Woobox.
Using ourselves as an initial example, you can see below how we created specific audiences to target our posts to, …

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Reach More Fans with Woobox’s 4 New Ad Tools

February 14, 2014

Woobox is excited to offer a brand new suite of ad tools for Facebook promoted post advertising – including the option to boost your posts to only your fans at an economical rate that averages about 30% of the cost to promote your post to “people who like your page and their friends” via Facebook. 
You’ve worked hard to build your Facebook fan base. You’ve executed every trick in your marketing arsenal to attract new fans, engage existing fans, and provide content that is compelling, informative, maybe even entertaining! But if you have seen engagement levels decreasing over the last 12 months, you are probably also a tad frustrated. You know that there is a demand for your content, so how do you make …

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