Attracting new customers can cost 5x more than keeping existing customers, as estimated by differing industry studies.
That number varies depending on which study and industry you examine, and yet, no matter how you slice it, acquiring new customers is dramatically more expensive than keeping ones you already have.
Thus, it’s a lot less expensive to get people that already like you and like your products to do business with you again.Read More »Practical Ways to Reduce Customer Acquisition Costs
Competing with Big Box stores and large retailers is a daunting task for a local small business. At no time does it seem harder than the weekend after Thanksgiving. Shoppers are bombarded by the big guys with “Door Busters” and many significant discounts for Black Friday. In fact, it’s become a tradition for some families.Read More »5 Ways Small Businesses Can Compete with the Big Guys on Black Friday