Competing with Big Box stores and large retailers is a daunting task for a local small business. At no time does it seem harder than the weekend after Thanksgiving. Shoppers are bombarded by the big guys with “Door Busters” and many significant discounts for Black Friday. In fact, it’s become a tradition for some families.Read More »5 Ways Small Businesses Can Compete with the Big Guys on Black Friday
Creating a persona can help you better understand customers. You’ll know who you’re targeting with your promotions and can design exciting contests that appeal to the right audiences.
Developing a profile of your typical promotion participant will take a little research and digging, but it’s worth it.
Read More »How to Develop Great Contest Personas