There are so many aspects of psychology to explore in marketing, but FOMO (fear of missing out) has to be one of the most powerful. Learning what drives FOMO and...
Would it be valuable for you to learn more about your target customers interests, past purchasing behaviors, and demographics? Would you be interested if we also told you there was...
Social media has become the new television. In 2016, Facebook reported to the NY Times that its users spend on average, about 50 minutes each day using Facebook, Instagram, and Messenger. That...
Contests and sweepstakes on social media are excellent ways to increase online engagement, grow email lists, and reach more people, often with just the costs of monitoring the contest and...
Why should you run a social media contest? Why invest hundreds (or even thousands) of dollars in manpower, campaign tools, and prizes if you’re not making money directly from your...
Are you already hosting Facebook contests to help strengthen your brand presence and following on social media? Yes? Good. Here’s the bigger question: are you making sure your branding is a consistent...