brand marketing
Summer Giveaway Ideas and Marketing Campaigns that Fuel Success
Summertime brings barbecue plans, pool parties, and long days that turn into cool nights. But for retailers, the season is also notorious for unpredictable sales… Read More »Summer Giveaway Ideas and Marketing Campaigns that Fuel SuccessUnderstanding Memes: A Marketing Guide of Do’s & Don’ts
You’ve laughed over memes, shared them, and perhaps even considered using memes in your content marketing efforts. Memes represent a form of visual communication, similar… Read More »Understanding Memes: A Marketing Guide of Do’s & Don’tsBrand Marketing to Minds & Hearts with the Science of Emotion
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Read More »Brand Marketing to Minds & Hearts with the Science of Emotion