There is a fatal mistake many Facebook advertisers and marketing professionals are not savvy to while launching their first few campaigns.
It’s called “Set it and Forget it,” previously covered in our 3 step process to create eye-catching Facebook ads for contests.
“Set it and Forget it” means that an ad campaign (Facebook, Adwords, etc.) is launched and never monitored (“forgotten about”) until the end of the campaign.Read More »How to Monitor Facebook Campaigns for Improved Performance
Coupons are popular with many consumers for the same reason they inspire fear in some marketers — deep or generous discounts with few (or no) strings attached. Thankfully, a properly-managed and well-planned coupon campaign can yield lifetime business value.Read More »How to Create Coupons That Add More Lifetime Business Value