Advertising
5 Pivotal Strategies for Advertising on Instagram Versus Facebook
Since September 2015, marketers have had the ability to use Instagram to tell visual stories related to their business through Facebook’s advertising platform. Since then, Instagram’s monthly active… Read More »5 Pivotal Strategies for Advertising on Instagram Versus Facebook
A Fresh Take on the Pinterest Smart Feed Algorithm
The new Pinterest Smart Feed algorithm is unlike anything the internet has seen before. It takes several complex search processes based off of user signals… Read More »A Fresh Take on the Pinterest Smart Feed Algorithm
How to Create a Google Adwords Search Campaign that Matches Your Small Business
If you’re a small business, you’ve likely thought through trying out AdWords to market your products or services. However, with a platform that constantly changes… Read More »How to Create a Google Adwords Search Campaign that Matches Your Small Business
How to Monitor Facebook Campaigns for Improved Performance
There is a fatal mistake many Facebook advertisers and marketing professionals are not savvy to while launching their first few campaigns.
It’s called “Set it and Forget it,” previously covered in our 3 step process to create eye-catching Facebook ads for contests.
“Set it and Forget it” means that an ad campaign (Facebook, Adwords, etc.) is launched and never monitored (“forgotten about”) until the end of the campaign.Read More »How to Monitor Facebook Campaigns for Improved Performance
How to Create Coupons That Add More Lifetime Business Value
Coupons are popular with many consumers for the same reason they inspire fear in some marketers — deep or generous discounts with few (or no) strings attached. Thankfully, a properly-managed and well-planned coupon campaign can yield lifetime business value.Read More »How to Create Coupons That Add More Lifetime Business Value