Whether it’s a contest, coupon, giveaway, or other Woobox campaign, each promotional or marketing campaign has its own landing page.
Instead of driving people to generic websites or creating a separate page, this gives visitors a custom experience that increases engagement and gets results.
Read More »See How Custom Landing Pages & Form Fields Are a Part of Every Woobox Campaign
The history of marketing can be traced back as far as the 1450s when the first movable type allowed people to print marketing materials like labels and brochures.
Other historians set the birth of marketing in 1902 when Edward David Jones taught the very first marketing course at the University of Michigan.Read More »Overcoming Marketing Fatigue: How Neuroscience Can Help You Build Contests That Get Results
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Read More »Brand Marketing to Minds & Hearts with the Science of Emotion
