While the December holiday season will soon be behind us, there are plenty of lesser-known holidays worth recognizing in January. Spice up your January marketing efforts. Use any of these celebrations, hashtags, and campaign ideas if it’s relevant to your brand or product.
*When you use any of the example hashtags below, remember to replace “BrandName” with your own business’s name.
January Monthly Holidays
- National Blood Donor Month
Landing Page: Details on donating blood, why it’s important, how to make an appointment, etc.
- National Hobby Month
Poll: “What’s your favorite winter hobby?” or “What new hobby do you want to try this year?”
Sweepstakes: Prize – Award winners with gear for their favorite winter hobby
#NationalHobbyMonth
#BrandNameHobbyContest
- National Hot Tea Month
Instant Win: Prize – Tea gift baskets, tea cups, tea infusers, or other tea-related items
- National Oatmeal Month
- National Soup Month
Download: E-book containing recipes for winter soups
January Daily Holidays
January 1st
- National Hangover Day
Poll: Favorite hangover cure
- New Year’s Day
Sweepstakes: Prize – Award a New Year’s Resolution-themed prize, like exercise equipment or free groceries
#NewYearsResolutionsContest with #BrandName
January 2nd
- National Buffet Day
Coupon: Discount on a buffet meal
- National Cream Puff Day
- National Science Fiction Day
Instant Win: Prize – Win the next 10 books on your reading wishlist
#NationalScienceFictionDay
#ReadingWithBrandName
January 3rd
- National Fruitcake Toss Day
- National Chocolate Covered Cherry Day
January 4th
- National Spaghetti Day
- National Trivia Day
Quiz: Trivia related to your products/services.
January 5th
- National Bird Day
UGC Photo Contest: Submit a photo of a wild bird
Sweepstakes: Prize – Win a camera for birdwatching
Instant Win: Prize – Win a bird feeder, bird seed, etc.
- National Whipped Cream Day
January 6th
- National Cuddle Up Day
- National Shortbread Day
January 7th
- National Tempura Day
January 8th
- National Winter Skin Relief Day
Coupon: Discount on a skin care product
#WinterSkinReliefDay
- National Bubble Bath Day
January 9th
- National Apricot Day
UGC: Have users submit their favorite apricot recipes
#ApricotDay
#ApricotRecipeContest
- National Law Enforcement Appreciation Day
January 10th
- National Cut Your Energy Costs Day
Form: Have users pledge to reduce their energy usage
Poll: “What are you doing to reduce your energy costs?”
#CutYourEnergyCosts
#SaveEnergyWithBrandName
January 11th
- National Milk Day
January 12th
- National Curried Chicken Day
January 13th
- National Sticker Day
Form: Send branded stickers to users who fill out the form.
#FreeStickersFromBrandName
#NationalStickerDay
January 14th
- National Dress Up Your Pet Day
UGC Photo Contest: Share a picture of your pet wearing a silly outfit
Coupon: Offer free or discounted clothing for pets
January 15th
- National Hat Day
- Martin Luther King Jr. Day
Quiz: Trivia about the life of Martin Luther King Jr.
Sweepstakes: Prize – Win a trip for two to visit the National Museum of African American History & Culture in Washington, D.C.
January 18th
- National Thesaurus Day
Quiz: Match words to their synonyms (choose words that are related to your business)
- Get to Know Your Customers Day (Third Thursday of Each Quarter)
January 19th
- National Popcorn Day
January 20th
- National Cheese Lover’s Day
Download: Provide an e-book full of recipes featuring a variety of cheeses
UGC Recipe Contest: Share your favorite cheese recipe
Bracket: A head-to-head competition of various cheeses
January 21st
- National Granola Bar Day
- National Hugging Day
January 23rd
- National Pie Day (Also celebrated in December, but pie is so good it has two national days!)
Coupon: Buy one slice of pie, get one free if you’re a restaurant
Video Contest: Show your favorite pie recipe
Download: Share a pie recipe
January 24th
- National Compliment Day
- National Peanut Butter Day
Instant Win – Prize: A year’s supply of peanut butter
Pinterest PintoWin: Favorite peanut butter recipe pins
Quiz: Trivia about the many uses for peanuts
January 25th
- National Irish Coffee Day
Instant Win: Prize – Pound of high-quality coffee beans
#IrishCoffeeDay, #CoffeeWithBrandName
January 26th
- National Green Juice Day
- National Peanut Brittle Day
January 27th
- National Chocolate Cake Day
Photo Contest: Share a photo of your homemade chocolate cake
#NationalChocolateCakeDay, #ChocolateCakePhotoContest
Sweepstakes: Prize – Give away a tool used by bakers, like a new oven or a stand mixer
January 28th
- Data Privacy Day
Landing page: Share information about data privacy and why it’s important
- National Blueberry Pancake Day
- National Have Fun at Work Day
Instant Win: Prize – Win a catered party for your office
#HaveFunAtWorkWithBrandName
#BrandNameMakesWorkFun
January 29th
- National Puzzle Day
Download: Provide a crossword or word search related to your business
January 30th
- National Plan for a Vacation Day
Sweepstakes: Prize – Win a trip for two to a dream destination
#PlanForAVacationDay
#WinAVacationFromBrandName
- National Croissant Day
January 31st
- National Backward Day
What are you waiting for? Log in for free and set up your January contest! Ready to go live? Purchase a subscription to publish your campaign. If you have any questions, check out our forum or email your questions to support@woobox.com.