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8 Ways To Drive Traffic To Your Promotion [INFOGRAPHIC]

August 15, 2013

There’s no denying the effectiveness of Facebook promotions to engage Facebook fans and acquire new ones. But the cold hard truth is that most people won’t notice your promotion tab on their own. Tab engagement levels have dropped by over 50% since Facebook switched to the Timeline format – they are simply not as visible as they once were, and fans aren’t likely to go digging for them on their own. In order for them to be noticed, it is imperative that page admins broadcast their promotions to current and potential fans. Yep, you have to promote your promotions.
Also, it is important to keep in mind that Facebook tabs aren’t visible on mobile devices. With 751 million mobile users on …

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Woobox   Google

Running Contests & Promotions on Google+

November 10, 2011

Have you read the Google+ page promotion policies yet?  Here they are: http://www.google.com/intl/en/+/policy/pagescontestpolicy.html
The first line of the policy reads: You may not run contests, sweepstakes, offers, coupons or other such promotions (“Promotion”) directly on your Google+ Page. What does that really mean?  What is directly on the page?
Google helps clarify in the next sentence:  You may display a link on your Google+ Page to a separate site where your Promotion is hosted … Great. That’s exactly what Woobox does, host your promotions.   Since there is no Google+ equivalent (yet) to a Facebook tab, and no way to actually build a page app for Google pages, the policy language is probably temporary.   It’s hard to imagine Google won’t change …

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