Woobox Case Study: Glee Gum
October 31, 2013
When Glee Gum, an all-natural chewing gum brand, wanted to get the word out about their newest flavor, they turned to Woobox for help. What resulted was a campaign so effective, they had to end it early.
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About Glee Gum:
Glee Gum is natural chewing gum made without preservatives, artificial flavorings, colorings, or sweeteners (no aspartame). It is one of the only gums on the market that contains chicle in its gum base. And using chicle helps sustain the rainforest! Currently, we carry Tangerine, Peppermint, Cinnamon, Spearmint, Bubblegum, Triple Berry, Sugar-Free Refresh-Mint, Sugar-Free Lemon-Lime, and Sugar-Free Wild Watermelon flavors! Glee Gum is the first Non-GMO Project Verified gum in the world. Six of its flavors are also FAIRTRADE Certified, making Glee the world’s first Fair Trade gum.