At Woobox we strive to make our blogs helpful and inspirational. We assume everyone wants a successful promotion to increase followers and conversions.
And yet, maybe we’ve ignored an untapped market. Some people might want their promotions to be terrible, horrible, no-good very-bad failures!
(Everyone else: consider this a “DO …
Sometimes it can be difficult to determine what kind of promotion will work best to attain your company’s goals while avoiding “serial-sweepstakers” who are just looking to win a great prize. After all, if none of your offer’s entrants become fans or customers, you’ve wasted your time and resources. Hopefully this blog gives you some ideas for designing a successful campaign without giving away the farm.