Any marketer can tell you that with 600 million active users, Instagram is absolutely worth the marketing effort. Second only to Facebook, it is one of the most used apps in the world. They are consistently updating their platform to please not only consumers and app users, but also businesses who rely on Social Media as a major source of their marketing. One of their most recent updates over the last year was introducing stories and live videos, basically a mix of Snapchat and Facebook – all in one app. Businesses all over the world are taking advantage of such a useful tool, are you?

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