sales

Managing and Monitoring Facebook Advertising Campaigns

How to Monitor Facebook Campaigns for Improved Performance

There is a fatal mistake many Facebook advertisers and marketing professionals are not savvy to while launching their first few campaigns.

It’s called “Set it and Forget it,” previously covered in our 3 step process to create eye-catching Facebook ads for contests.

“Set it and Forget it” means that an ad campaign (Facebook, Adwords, etc.) is launched and never monitored (“forgotten about”) until the end of the campaign.Read More »How to Monitor Facebook Campaigns for Improved Performance

How to Convert Holiday Season Shoppers into Loyal Customers

How to Turn Holiday Shoppers into Repeat Customers

The holiday shopping season is big business for online retailers. In fact, Statista reports holiday ecommerce sales in 2016 topped out at more than 80 billion dollars. That is enough to pay the salary of every high school teacher in the US for two years.

On November 27th, 2017 (Cyber Monday) alone, online shoppers spent 3.364 billion dollars, up 700,000 million from 2016.

Read More »How to Turn Holiday Shoppers into Repeat Customers