holiday marketing strategy

How to Make Giveaways Into First-Party Data Tools

by Jessica Elliott

The clock is ticking until third-party cookies disappear, taking third-party audiences along with them. For retailers, cookieless environments make it harder to deliver personalized ads… Read More »

Creating a Gift Personality Quiz to Increase Holiday Sales

by Shannon Willoby

The gift-giving struggle is real. But you already knew that if you’ve ever spent hours scouring Amazon in a desperate attempt to overnight a present.… Read More »