Some of the most successful marketing campaigns motivate with emotion, and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved...
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Keep Reading
You found it; the software for running campaigns to your heart’s desire. The best option for that Sweepstakes you’ve been dreaming of doing, or that Personality Quiz you’ve been working on, or that themed Video Contest you’ve had in mind. Woobox! (Woo!)
Now what? Keep Reading
Graphics are one of the most critical elements of an online sweepstakes or contest. Few things grab audience attention faster than a well-crafted image paired with a sharp headline. The...
While the December holiday season will soon be behind us, there are plenty of lesser-known holidays worth recognizing in January. Spice up your January marketing efforts. Use any of these celebrations, hashtags, and campaign ideas if it’s relevant to your brand or product.Keep Reading