Sheryl Sandberg made a big announcement at the end of June about a new Facebook feature launching with an aim to increase ad transparency. Aiming to rebuild trust with its users, Facebook's...
We know that some brands tend to go a bit over the top when the holiday marketing season arrives. However, during these busier times, marketers understand that it’s going to...
Savvy marketing teams are always on the lookout for clever and practical ways to attract new prospects and foster existing customer relations. Many tested methods exist for marketing teams to reach...
It’s no longer enough to only create high quality, relevant advertising. In 2018, it's become just as important (if not more) to set up a content distribution strategy that places...
If you aren’t using video in your advertising campaigns, it’s time to start. We're going to dive into how to create videos that both engage and convert in this article...
There is a fatal mistake many Facebook advertisers and marketing professionals are not savvy to while launching their first few campaigns.
It’s called “Set it and Forget it,” previously covered in our 3 step process to create eye-catching Facebook ads for contests.
“Set it and Forget it” means that an ad campaign (Facebook, Adwords, etc.) is launched and never monitored (“forgotten about”) until the end of the campaign.Keep Reading