There is a fatal mistake many Facebook advertisers and marketing professionals are not savvy to while launching their first few campaigns.
It’s called “Set it and Forget it,” previously covered in our 3 step process to create eye-catching Facebook ads for contests.
“Set it and Forget it” means that an ad campaign (Facebook, Adwords, etc.) is launched and never monitored (“forgotten about”) until the end of the campaign.Read More »How to Monitor Facebook Campaigns for Improved Performance
For most eCommerce stores, November and December are a blur of launches, sales, and promotions. Once the shopping season ends, you’ll likely see a significant dip in sales.
We’ve talked about how to turn holiday shoppers into repeat customers, but when sales and follow-ups are done, what’s an eCommerce owner to do?Read More »4 Valentine’s Day Promotions to Drive Sales to Your eCommerce Store