Nikki
The Fear of Missing Out In the Digital Age: Harnessing the Power of FOMO Through Online Contests
There are so many aspects of psychology to explore in marketing, but FOMO (fear of missing out) has to be one of the most powerful.… Read More »The Fear of Missing Out In the Digital Age: Harnessing the Power of FOMO Through Online Contests
When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Some of the most successful marketing campaigns motivate with emotion, and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions… Read More »When Logic Fails to Engage: The Artistic Science of Mindful Emotional Branding
Working with Woobox: A Beginner’s Guide
You found it; the software for running campaigns to your heart’s desire. The best option for that Sweepstakes you’ve been dreaming of doing, or that Personality Quiz you’ve been working on, or that themed Video Contest you’ve had in mind. Woobox! (Woo!)
Now what? Read More »Working with Woobox: A Beginner’s Guide