How many times have you put together a new offering only to put off marketing it until the last moment? If you’re like most companies, the answer is probably “Too many.” Whether it’s planning for a big launch or figuring out how to remarket your evergreen products, you need a promotions calendar that maps out the entire year.

Don’t let marketing be an afterthought. Plan this year’s promotions now. We’ve come up with 4 helpful places to start when considering when to plan your promotions this year.

1. Plan for the seasons

I’m not just talking about big summer blowouts. Your business has seasons it goes through every year. When are your high and low points for the year? Do you consistently have a busy and slow season? Think about how you can create promotions that enhance your best months and help get you over the lulls.

For a great read on the seasons of business and how they effect your business check out this great read by Charlie Gilkey.

2. Holidays

Everyone runs a Christmas special of some sort, but it might not be the strongest choice for your business. Why compete with everyone else when another holiday may be more relevant for what you’re offering? Tying in a holiday like St. Patrick’s Day or Halloween can be a fun way to get your audience engaged with your brand.

3. Events

Are there industry events or conferences you attend annually? Consider how you can incorporate a promotion into an event. Ask attendees to take a selfie at your booth or ask them to use a hashtag and leave a comment on why they should win. Create positive interaction with your brand, and your fans will happily share why they love your product.

4. Do something unexpected

Just because your product is boring doesn’t mean your promotions have to be. No matter what industry you’re in, you can be interesting and relevant by tying in fresh memes, current events, and great prizes. Short on ideas? We wrote more about new ways you can engage your users this year here.

Whether you’re running one promotion every quarter or every month, having a yearly promotions calendar will help you stay on track to meet your traffic and revenue goals this year. (And if you’re using Woobox, it’s easy to measure the ROI for these campaigns with data you easily export.) Start planning your promotions today, and start seeing results you can measure.

P.S. Ready to dive in and start a promotion right now? Sign up for a free account.