If you’ve tried our free Pick A Winner app for Facebook, then you know how simple we have made the process of picking a winner from a Facebook post promotion. Did you know that you can also pick winners on Twitter and Instagram by using a specific hashtag? For example, if you tell your followers to tag posts with #InsertYourHashtagHere, our tool will randomly select a winner from all those public hashtag mentions, removing all the guesswork and any hints of favoritism from the equation!

Here’s how it works:

Step 1) Come up with a creative promotion with a unique hashtag for Twitter or Instagram that provides a product or service your fans desire.

Remember, you have a limited number of characters to describe your promotion and give instructions, so be creative, but be brief. “Keep it Simple” should be your motto!

Examples for Twitter:

Twitter Example 1 Twitter Example 2 Twitter Example 3

Ideas for Instagram:

Send followers on a scavenger hunt: ask them to find a common item – like your product on the store shelves – and Instagram it with a specific hashtag.

Require fans take a photo of themselves enjoying your product or services, like a photo of their feet being pedicured or sandwich being eaten, and share it with the hashtag.

TIP:  The more you are able to tie your prize into your brand, the more likely it will resonate with your followers and not just attract prize-hunters. Keep in mind the limitations of the medium, and design your promotion to celebrate those limitations!

Step 2) Let the world know you’re running a Twitter or Instagram promotion.

Tweet it, Instagram it, Facebook it, blog it, newsletter it, advertise it – however you feel is the most appropriate way to get the message out. You can include a link to your website where you describe the promotion in greater detail if you find you just can’t say it all in 140 characters!

TIP:  TIP: Be very specific in your hashtag promotions on Twitter and Instagram. For instance, if you use #cats as your entry hashtag, you are going to get a heckuva lot of results in the query that have nothing to do with your promotion. Consider using something that is unique and descriptive that has an incredibly low likelihood of accidental tagging, like #WinAYearOfWoobox, #WeLoveWoobox or #IWannaWinWoobox – using your company name, not ours, of course. Do a search for the hashtag you are thinking of using to see what pops up first.

Step 3) Once the promotion is over, log in to your Woobox Dashboard and pick your winner!

Click on “Posts” in the top toolbar, then select from the three options (Facebook, Twitter or Instagram) from the left side of the screen:


Click on either the Twitter or Instagram tab to see the search terms you have set up. We’re using Twitter in our example, but the process works the same way with Instagram. Click on “Add Search” to set up a new search term. You can set up your Hashtag search before or after you begin your promotion – it will pull all mentions of that hashtag when you log in and hit the refresh button:

Twitter Searches

Then click the “Pick A Winner” button next to the hashtag you want to choose from, and Woobox will randomly select one winner from that pool of entrants. If for any reason you need to delete the winner chosen and select a new one, you can do that directly from this page:


And there you have it! Simply announce the winner on Twitter or Instagram, and provide them instructions on how to claim their prize!

We’d love to hear from you and share your Twitter and Instagram hashtag promotions! Feel free to share them in the comments section below.