With 600 million active users, any marketer will tell you Instagram is worth the effort. Second place only to Facebook, it’s one of the most used apps in the world. Businesses all over the world are taking advantage of such a useful tool, are you?
Instagram’s frequent updates impact both consumers and businesses. This is doubly true if a company relies on social media marketing. Over the last year, they introduced stories and live videos, a mix of Snapchat and Facebook all in one app.