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How to Create Coupons That Add More Lifetime Business Value

by Kaitlin Morrison

Coupons are popular with many consumers for the same reason they inspire fear in some marketers — deep or generous discounts with few (or no) strings attached. Thankfully, a properly-managed and well-planned coupon campaign can yield lifetime business value.Read More »How to Create Coupons That Add More Lifetime Business Value

Tracking Pixels Made Easy!

by Kenny

Adding tracking pixels is the easiest way to build and optimize your audience and now adding them to your offers has gotten just as easy. The days of switching your offer to custom mode and fiddling around with HTML or Javascript to add your tracking pixels are officially over!