Have you started your holiday marketing campaigns yet? While you might think “I still have plenty of time, Halloween isn't even here.” holiday shopping has already started. A survey conducted by RetailMeNot...
Some of the most successful marketing campaigns motivate with emotion, and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved...
Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.
Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Keep Reading
Attracting new customers can cost 5x more than keeping existing customers, as estimated by differing industry studies.
That number varies depending on which study and industry you examine, and yet, no matter how you slice it, acquiring new customers is dramatically more expensive than keeping ones you already have.
Thus, it’s a lot less expensive to get people that already like you and like your products to do business with you again.Keep Reading
Many small businesses struggle to attract Facebook fans and likes.