This article details how to comply with Facebook’s contest rules within the United States and Canada. It is not a substitute for, nor intended to be, legal advice. If you have further questions, please consult with a legal professional.
Facebook contests and sweepstakes can be a great way to attract attention and promote your page. They can also create legal problems if you don’t follow the rules and regulations. Not only does Facebook have its own set of rules, but so does the government.
In fact, there can be different regulations depending on the type of promotion you want to run. Contests are promotions where a winner is based on merit, such as answering a question correctly or voting. Sweepstakes winners are determined by random drawing or luck.
Facebook promotions must include the following items:
- Official Rules for your contest
- Terms of the offer and eligibility requirements, such as age limits or residency limitations
- An announcement that Facebook is not sponsoring, endorsing, administrating, or associated with the promotion
- A complete release of Facebook from any liability regarding the contest by each participant
You can read Facebook’s guidelines here to conduct contests, or to set up a Facebook contest app or Facebook competition app.
Promotions can be included on pages or within apps on Facebook. You may not use your personal timeline or friend connections to run the promotion. For example, Facebook forbids contests that ask you to share on your timeline to enter or share on your friend’s timeline to get additional entries. The social media platform also bans tagging friends in posts to gain entry.
Make you check state or province laws on contests as well. Rules and regulations are different in different places depending on jurisdiction.
Facebook will not help with your contest. By conducting a promotion on Facebook, you are doing so at your own risk.
Legal Requirements & Online Contest Laws
Such promotions are regulated by a variety of governmental agencies. If you think it’s not that big of a deal, check out some of the penalties levied against companies that didn’t follow the laws on sweepstakes apps, giveaway apps, or social media contests.
Steven Bennett, a partner at the Jones Day law firm, has put together a great primer on sweepstakes and contest laws in the U.S. The Ontario Bar Association has a similar guide for rules and regulations in Canada. You’ll still want to check with your state, local, and federal agencies for compliance:
There’s a Better Way to Handle Promotions
If this sounds confusing or complicated, that’s because it can be. One way to avoid the hassles is to use a third-party contest platform that can streamline the process, and make sure you’re following all the rules and regulations.
Woobox is a flexible lead generation platform to create and use promotions anywhere, including emails, mobile, social media, blogs, and more. It’s an easy-to-use platform that allows users to create contests, sweepstakes, and giveaways. Promotions can be embedded anywhere.
Need a contest solution?
Navigating legal concerns can be tricky, but they are manageable. Setup your free Woobox account and create a contest of your own.
Have further questions? Check out our forum or email your questions to firstname.lastname@example.org.