User-generated content (UGC) is kind of the holy grail of marketing. It’s powerful, hard to find, and even harder to encourage. But is it still… Read More »Is User-Generated Content Still Valuable? Yes, and Here’s Why
For years, brands have leveraged the popularity of celebrity figures, such as athletes and actors, to advertise their products. The rise of social media platforms… Read More »The Decline of Influencers: Is User-Generated Content the Future of Marketing?
Pictures are powerful. They remind of us of who we are and how far we have come. They document our joy and sometimes our grief.… Read More »Instagram Trends: What You Need to Know Before Launching Your Contest
If you’re starting to get the impression that advertising at your customer is no longer effective, you’re correct. The reason is simple – placing ads… Read More »What Are The Current Trends In Interactive Marketing?
Independence Day is an ideal holiday for small businesses to leverage from a marketing standpoint. The holiday promotes a sense of community and local pride… Read More »5 Independence Day Marketing Ideas That Go Hand-in-Hand with Small Business Branding
Eco-friendly businesses and non-profits are growing at a rapid rate, and Earth Day provides a unique marketing opportunity for relevant brands to connect with their… Read More »Earth Day Campaign Ideas for Green Businesses and Brands