On October 6, 2010, Kevin Systrom posted the very first photo to Instagram. Much like the first words spoken on a telephone, the first Instagram photo is underwhelming. It is...
Social media marketing isn't going anywhere and the brands that embrace and grow alongside these platforms reap the benefits. And rightly so. Consumers want to share their personal experiences with a product or...
In 2010, three months after their initial launch, Pinterest had managed to acquire just 3,000 registered accounts. Today, the company employs more than 800 people and boasts more than 200 million monthly...
Eco-friendly businesses and non-profits are growing at a rapid rate, and Earth Day provides a unique marketing opportunity for relevant brands to connect with their customers through shared values and...
February’s heart-studded holiday might be the month’s main focus, but there are plenty of other days worth recognizing.Keep Reading
Black Friday is almost here, but you can still plan and launch effective sweepstakes as part of your holiday promotions. Retail brands can use this as an opportunity to win over new customers with a fun, exciting sweepstakes that appeal to the right persona/customer.Keep Reading