Tag: neuroscience

A Walkthrough on the Neuroscience of Content Management
Case Studies, Do's and Do Not's, Examples, Facebook

Overcoming Marketing Fatigue: How Neuroscience Can Help You Build Contests That Get Results

The history of marketing can be traced back as far as the 1450s when the first movable type allowed people to print marketing materials like labels and brochures.

Other historians set the birth of marketing in 1902 when Edward David Jones taught the very first marketing course at the University of Michigan.Keep Reading

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Brand Marketing Ideas Founded in Neuroscience
Examples, Facebook, How To's

Brand Marketing to Minds & Hearts with the Science of Emotion

Insights into a person’s emotional response are more valuable than the verbal response they may give. That visceral reaction clues us into what someone is thinking and feeling, rather than what they’re saying.

Using insights gained from the field of neuroscience, marketers can better understand both behavior and motivation. In turn, this can help identify the prompts leading to engagement and conversions.Keep Reading

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